Start to grow

The program for starting entrepreneurs who have an idea or are in the early stages of implementation and are looking to strengthen their business foundations. 

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Weeks
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Modules
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Exercises
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take your game to the next level

You may be a first-time entrepreneur who just graduated or an employee who is trying to make the switch to entrepreneurship. Most entrepreneurs start their business because they have a great idea and just want to start a business that will make them a nice income. In emerging markets, the opportunities are everywhere: markets are yet to be created, not just in tech, but also in (value addition) food & agribusiness, retail, hospitality, energy & construction, fashion & creative, …

For most types of businesses you don’t need funding to get started – what you do need is customers – we call that “customer-funded innovation”.

What to expect

Market creation

Quite a few entrepreneurs start a business without doing much research and preparation and then they expect to do well immediately. They don’t realize that creating a market for your product or service takes time, especially if the product or service is new to the market.

Product | service innovation

A sizeable group of entrepreneurs forgets to check if their product or service is addressing an actual need in the market. The key is to understand your potential market so well that you can offer the right product or service, to the right type of customer, at the right price.

Organic growth

Quite a few entrepreneurs when starting out, cut a lot of corners to make things work. The trap that many entrepreneurs fall into when they try to bootstrap though, is that they forget to take into account that – whereas they are able to cover cost today, they should also be able to cover cost for the future when they want to grow their business.

Value proposition

Quite a few entrepreneurs don’t ensure their offer is differentiated enough from what competitors offer – they start a so-called “copy-cat” business. Or, in other words, they don’t reflect enough on why a customer should choose them over a competitor.

Modules

Get from an idea to the idea. What gives you both the grit and the passion and believe you can succeed in.

Know your customer… their lifestyle… the budget? What is your value proposition to them?

Test business model profitability.  What market share can you capture selling your product or service.

What is a realistic market share you will be able to capture selling your product or service at set price.

Let’s bring it all together: with the learnings from the past weeks we will review your original idea viability ✨

Compare market share, product | service pricing & profitability to assess business model

Program fee

Standard low price
$59
$ 49
  • How it works? Upon payment, you receive a link to access the Program Portal
  • The first Module will become available on the first Monday after your start date, with subsequent Modules following on the subsequent Mondays.
  • Feedback on your submitted exercises is immediate within 2 days; progress calls are scheduled on an individual need basis.
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Welcome ✨

It is a pleasure seeing you ready to work on your business today…